Interactive Displays

Bacardi

Aug. 1-10 | Plaza Tropical
At Musikfest 2025, BACARDI U.S.A. will feature cocktails at Plaza Tropical and PNC Stadtplatz. Look for our Bacardi patio umbrellas, lawn furniture and lawn games to relax and enjoy a refreshing Bacardi cocktail.
*MUST BE 21+ TO DRINK*

Big Bite Tour

Aug. 1-3 | Service Electric Festplatz
Stop by and grab samples from some of your favorite brands! This year’s activation includes Ghirardelli Chocolate, Russell Stover Chocolate, Dunkin Iced Coffee and Sunsweet.

Highmark Blue Shield

Aug. 10 | 1st Street – SouthSide
Boost Zone
Welcome to the Boost Zone, brought to you by Highmark. With misting fans, ample seating, phone chargers and giveaways, attendees can recharge and enjoy Musikfest to the fullest. Whether you want to cool off or catch your second wind, come join us in Highmark’s Boost Zone for a moment of relaxation amidst the excitement.

I LOVE NY

Aug. 1-3 | Service Electric Festplatz
The I LOVE NY Mobile Tour invites guests to explore all that New York State has to offer through its immersive activation. Guests can enjoy exciting photo opportunities with the iconic I LOVE NY sculpture, interact with fun experiences to learn more about the state’s many destinations and attractions and win I LOVE NY giveaways.

Martin Guitar

Aug. 1-10 | Service Electric Festplatz
Head on over to Service Electric Festplatz and step into the Martin Guitar Tent, a haven for music lovers. With a handful of guitars waiting to be played, you can strum away and discover your favorite Martin model while learning all about the Backstage Loyalty Program. Martin is also a proud sponsor of Handwerkplatz, spreading the joy of music with information about factory tours and insights into our legendary craftsmanship – and don’t miss the chance to paint your very own guitar top at NJM Insurance Group Familienplatz. Whether you’re a seasoned player or novice, come explore and enjoy the Martin Guitar experience at Musikfest!

Monster Energy

Aug. 2-3 & 9-10 | Martin Guitar Handwerkplatz & Plaza Tropical
Come hang out with the baddest energy drink crew on the planet, Monster Energy! As the Official Energy Drink Partner of Musikfest, the brand will be sampling its newest innovations on site, including zero sugar Ultra Blue Hawaiian and Juice Monster Viking Berry. While grabbing a complimentary iced cold can, check out the Monster Energy BMX Stunt Show, the Breakdancers, a talented graffiti artist and Nashville’s own country rock artist, Andy Velo (second weekend). The Monster Energy Girls will be on site for photos and autographs as well.

Stop by the Monster Energy Market at Plaza Tropical and purchase any Monster Energy product and receive some free branded gear. *While supplies last*

PNC Grow Up Great – Mobile Learning Adventure

Aug. 7-10 | NJM Insurance Group Familenplatz
The Mobile Learning Adventure (MLA) is a traveling exhibit that provides an opportunity for parents and caregivers to learn about the importance of early childhood education while they engage in fun activities with their children. The MLA is part of PNC Grow Up Great® – a $500 million, multi-year, bilingual initiative that began in 2004 to help prepare young children for success in school and life.

The United States Army

Aug. 1-10 | Service Electric Festplatz
Step Into the U.S. Army Experience at Musikfest

Get hands-on with cutting-edge tech and interactive displays inside the U.S. Army Experience featuring Foxtrot Hotel. Meet real U.S. Army musicians and learn how they blend talent with service. Whether you’re exploring career options or just curious, this is your chance to see what the Army and Army Reserve are all about.

Ready for more? Visit goarmy.com

Wawa

Aug. 2-3 & 9-10 | Service Electric Festplatz
Come spin the Wawa prize wheel in Service Electric Festplatz where festival-goers can try their luck at winning Wawa Swag / coupons!

Yuengling Experience

Aug. 1-10 | Yuengling Lagerplatz
Yuengling, America’s Oldest Brewery and local favorite, is excited to be the official beer of Musikfest. Head to Yuengling Lagerplatz which features Yuengling beer and acoustic tunes and fresh Musikfest merchandise.
*MUST BE 21+ TO DRINK*

Wind Creek Bethlehem

July 31 – August 10 | 1st Street – SouthSide
Check out the Wind Creek activation along 1st Street near the main gates to the Wind Creek Steel Stage. Be sure to spin the wheel for prizes!