Interactive Displays


Aug. 2-11 | Plaza Tropical
At Musikfest 2024, BACARDI U.S.A. will feature products at multiple stations located at Plaza Tropical and PNC Stadtplatz. Look for our Bacardi patio umbrellas, lawn furniture and lawn games to relax and enjoy a refreshing Bacardi cocktail.

Big Bite Tour

Aug. 2-4
Service Electric Festplatz
Stop by and grab samples from some of your favorite brands! This year’s activation includes Russell Stover Chocolate, Babybel Cheese, Dunkin Iced Coffee, & 6666 Spices.

Highmark Blue Shield

August 10 | 1st Street – SouthSide
Boost Zone
Welcome to the Boost Zone, brought to you by Highmark. With misting fans, ample seating, phone chargers, and giveaways, attendees can recharge and enjoy Musikfest to the fullest. Whether you want to cool off or catch your second wind, come join us in Highmark’s Boost Zone for a moment of relaxation amidst the excitement.

LV Scream Park

August 2-11 | Main Street

Martin Guitar – Busking Stage

Aug. 3, 4, 10 & 11 | North Side
The busking stage is back! Join Martin Guitar on the North Side of Musikfest for four days of musical magic, where you can showcase your talents or simply enjoy live impromptu performances. Martin guitars will be available for anyone who wants to take the stage with one of our legendary instruments. Hours: Saturday, August 3, Sunday, August 4, Saturday, August 10, & Sunday, August 11, 3-5 p.m.

Martin Guitar

Aug. 2-11 | Service Electric Festplatz
Head on over to Service Electric Festplatz and step into the Martin Guitar Tent, a haven for music lovers. With a handful of guitars waiting to be played, you can strum away and discover your favorite Martin model while learning all about the Backstage loyalty program. Martin is also a proud sponsor of Handwerkplatz and Lyrikplatz, spreading the joy of music with information about factory tours and insights into our legendary craftsmanship – and don’t miss the chance to paint your very own guitar top at Familienplatz. Whether you’re a seasoned player or novice, come explore and enjoy the Martin Guitar experience at Musikfest!

Monster Energy

August 9-11 | Plaza Tropical
Monster Energy Drink will be on-site sampling some of it’s new innovation including Monster Zero Sugar, Ultra Strawberry Dreams and Rehab Wild Berry Tea. While grabbing a sample, you’ll have a chance to meet the Monster Energy Models and create some vinyl spin art with Scratch Academy. Stop by the Monster Energy Bodega at Plaza Tropical and purchase any Monster Energy product and receive some free branded swag. *While supplies last*


August 9-11 | Service Electric Festplatz
Discover stunning statues and figures from beloved properties like MARVEL®, DC Comics®, Star Wars™, Transformers, and more! Join at MusikFest 2024 for an exclusive chance to see these incredible high-end items in person for the first time in the Lehigh Valley! Snap a photo with the adorable life-size Grogu™ (Baby Yoda) and enter to win limited-edition replicas worth hundreds of dollars. Let your fan side-show and explore the extraordinary world of Sideshow!

The United States Army

Aug. 2-11 | Service Electric Festplatz
Visit the U.S. Army at Musikfest and check out the Army’s Interactive Trailer. The trailer features hands-on and interactive demonstrations for you to experience. Take advantage of the strong options waiting for you and learn more about Army and Army Reserve opportunities by visiting


August 2-4 | Service Electric Festplatz
Come spin the Wawa prize wheel in Service Electric Festplatz where festival-goers can try their luck at winning Wawa Swag / coupons!

Wind Creek Bethlehem

August 2-11 | 1st Street – SouthSide

Yuengling Experience

Aug. 2-11 | Yuengling Lagerplatz
Yuengling, America’s Oldest Brewery and local favorite, is excited to be the official beer of Musikfest. Head to Yuengling Lagerplatz which features Yuengling beer and acoustic tunes from a stage and fresh Musikfest merchandise.

ZYN Nicotine Pouch

Aug. 2-11 | Service Electric Festplatz

ZYN Nicotine Pouches are a fresher, simpler way to enjoy nicotine that have helped millions of adult nicotine and tobacco consumers achieve lasting change by offering smoke-free and spit-free satisfaction. Explore more of what sets ZYN apart at WARNING: This product contains nicotine. Nicotine is an addictive chemical.











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